Commercial Bank kickstarts Qatar National Day celebrations with patriotic mannequin challenge video

Doha, Qatar: Commercial Bank, Qatar’s first private bank, has begun a host of celebratory activities in the build-up to Qatar National Day with the “Commercial Bank Mannequin Challenge.”

 

Mannequin challenge videos involving people frozen in action like a mannequin are currently trending on social media and Commercial Bank brings a patriotic twist to the phenomenon in honour of Qatar National Day.

 

Shot at the Bank’s City Centre branch, the Commercial Bank Mannequin Challenge video features the branch decorated with Qatari flags and campaign hashtags, with statue-like members of staff wearing National Day-themed attire. The video is posted on Commercial Bank’s YouTube, Twitter, Facebook and Instagram channels.

 

Joseph Abraham, Commercial Bank’s CEO said: “Commercial Bank continues to lead Qatar’s banking industry for digital innovation and we have been at the forefront in celebrating Qatar National Day using modern trends while embracing Qatar’s culture and past. The Commercial Bank Mannequin Challenge follows the biggest National Day selfie in 2014 and our digital National Anthem initiative for branches in 2015. The Mannequin Challenge is a creative and trendy expression of Commercial Bank’s national pride and marks the first in a series of events we have planned to celebrate Qatar National Day this year.”